Here are a handful of jargonish terms floating around my head, and my off the cuff definitions.
Minimum viable product.
This is the bare minimum you can do to launch your product. I initially thought this would take a few days. Then I realized probably a few weeks. Now I’m thinking months. I’m sure soon, I’ll realize it can easily take years to develop everything needed for a minimum viable product.
A learned about this one as a “click funnel.” They drive customers toward a sale. The examples I keep coming across are either a tease, clickbait, or worth seriously considering. The best ones make me want to hit purchase right away. The persuasive ones are often legit brands or I’ve heard their names from trusted sources.
Business model canvas.
This bit of jargony jargon comes via a book called Win Big or Lose Fast and website, Strategyzer. Very hip. I like the idea, which is business plans take so damn long to produce that the idea is old by the time it launches. Instead, check off the key elements that it’s a viable business and proceed quickly.
My work in commercial real estate makes leads a must. They are a contact number, email or other information about a customer. Getting leads is both art and science, especially when you’re trying to fish them out of the social media sea. Big companies make millions of dollars off this, most interesting to me, Strawhouse HQ’d in Kelowna.
A potential client threw this in offhandedly during a strategy interview I was conducting. Create synergy between staff and customers. I think a better word may be ‘relationship.’ That’s at the core of good customer service. Let’s face it, relationships are hard in business (and in love) – we are constantly weighing our options.
From the archives
We all like to think we’re entitled to our opinion.
However, one of my old journalism profs would very much disagree. In fact, he’d tell you to take your damnable opinion and shove it deep into your … well, you know where this is going.
Way too many years ago when I was learning the ropes, the News 101 course at Humber College in Toronto was taught by gritty Globe and Mail reporter Carey French. He did not suffer fools gladly.
Mr. French insisted that opinions are not a right, they are earned. As one of the best in business, he’d certainly earned his stripes and his right to appear in the op-ed pages.
At the time, I’d wanted desperately to be a columnist. I thought my opinions mattered. (Spoiler alert: they didn’t.)
To my benefit, I had a weird sense of humour and a willingness to express it in ink. A senior student, who took on the role of opinion editor at the ol’ college rag, gave me the chance to pen a regular column in the Humber Et Cetera.
Hidden among the utter bullshit that spread across the page when I tried to express an opinion back then were golden nuggets.
One of them even earned me a coveted award from Columbia University in New York.
But since then, my opinions have gotten me into all kinds of trouble…
UPDATE: November 2, 2017
After using The Everyday Backpack by Peak Design for nearly a year, I can say with experience that this bag is the bees knees. It has met my needs perfectly.
The old bag has joined my harem – yes, I am poly-amorous when it comes to packs; I embrace my gym bag, work satchel, and journalist pack… among others.
The durable, easily-customized backpack from Peak Designs has been to the top of a mountain, to news conferences and corporate headshot shoots. I’ve also used it as a hiking bag.
Would recommend heartily. 5/5
I’ve been looking for the right backpack for a long time.
As a journalist, I tend to carry two bags around – a messenger bag for my laptop and a backpack for my camera equipment.
It’s a pain in the butt, not to mention a pain in the back.
After hunting through outdoors stores, like Mountain Equipment Co-op, and camera stores, like Henry’s, I didn’t feel like I’d found the perfect bag. I needed something designed for camera gear, while versatile enough to switch between a ruck sack and a business bag.
I took a shot on The Everyday Backpack by Peak Designs.
This summer, my daughter and I visited Ripley’s Aquarium in Toronto.
I love the way jellyfish pop in photos.
Images are free to use by crediting David Wylie Media + Communication.