David Wylie
-
Sales drop with full-ad front pages
As newspapers continue to wrestle with ways to increase revenue, the consequences of one strategy is becoming a mite clearer. Newspaper sales take a nose-dive when the front page is covered with an ad wrap – instead of trumpeting the news of the day. That according to The Guardian, which reported that The Sun’s first…
-
Of feature stories and dating
A feature story is like a first date. You have to create interest, earn trust and — wherever possible — inject a bit of wit and a touch of charm.