David Wylie

  • Sales drop with full-ad front pages

    As newspapers continue to wrestle with ways to increase revenue, the consequences of one strategy is becoming a mite clearer. Newspaper sales take a nose-dive when the front page is covered with an ad wrap – instead of trumpeting the news of the day. That according to The Guardian, which reported that The Sun’s first…

  • Of feature stories and dating

    A feature story is like a first date. You have to create interest, earn trust and — wherever possible — inject a bit of wit and a touch of charm.

  • 10 useful iPad apps for reporters

    I bought an iPad 2 this year, more than anything, as a media consumption device. The tablet’s beautiful screen seemed perfect for watching Netflix in bed and browsing the web while on the couch. With print journalism on the ropes as news on the web continues to catch information consumers, it seemed smart to see…