As newspapers continue to wrestle with ways to increase revenue, the consequences of one strategy is becoming a mite clearer.
Newspaper sales take a nose-dive when the front page is covered with an ad wrap – instead of trumpeting the news of the day. That according to The Guardian, which reported that The Sun’s first attempt at a front-page ad wrap lost the paper 140,000 single-copy sales.
The wrap wasn’t the only factor at play, either. The paper also recently increased its price by 10p.
The Guardian reports the ad, bought by BskyB to promote its sports coverage, cost up to 600,000p.
One newspaper source told The Guardian that the loss in sales is well worth it for the big bucks brought in by the ad.